Monthly Archives: July 2007

Customer Service Is Viral

If you are in a business that sells services, staff your business for the convenience of your customer base. Your staff should be trained to tell the truth. If your company operates several divisions, for example customer care and field support, your systems should be integrated so customer care has the latest information on service issues and status.

For example if you happen to be Bright House Networks, having a thin staff after 6PM on a weeknight when a lot of people are home from work and have the opportunity to call tech support is not a good idea. It is also not a good idea to schedule a technician to be at a customer’s home for service and then just not show up. Doing that twice is particularly irritating. Being placed on hold for extended periods of time creates tremendous ill will. Being told incomplete and even false information is even worse than being on hold. Being stood up for appointments makes a person who is paying for service feel really bad about sending money. When customers are treated like this, they have the incentive to jump ship to the first company who convinces them their service are better.

For those competitors of companies of Bright House thinking they can easily motivate a disgruntled customer, don’t be too quick to conclude unhappy customers of are “low hanging fruit.” Most people buying cable, cell and other technology services realize the “devil you know is often better that the devil you don’t.”

The best way to earn new customers is to take very good care of the ones you have. The word spreads. It is called viral marketing. Viral marketing can help you lose customers too. In this article I mention a company where I have experienced periodic problems of increasing magnitude. There are new services like the FOS network of Verizon that I have looked at. I have not heard much complaining about Verizon lately.

Isn’t it unfortunate we often look for the fewest complaints when considering technology services. There are exceptions. Host Gator, my web site hosting company is absolutely wonderful. The few times that I have called them, they have always been very helpful. Notice I said the few times that I have called them. Apple is another one. My new iPhone is remarkable. I have had just a few minor issues. Each time, I have simply gone online and watched a video or read a report. The information they provide is outstanding. I did call AT&T, iPhone’s partner, about a weak signal. I reached a very pleasant person who told me I was in a weak signal area even though there are 50 towers in my market. I asked them to maybe make an adjustment to one of those 50. I was informed a trouble ticket had been entered on my behalf while we had been talking. The signal has improved.

As you progress through your day, there are countless opportunities to observe companies that basically get it and ones that don’t. I learn from both examples and use those examples to help my consulting clients improve. I also use the best examples when choosing new services.

Just one more thing, when you have a customer who has been with your company a long time, take good care of them. When a new product like the iPhone which is totally cool comes out, they may be tempted, but will stay your customer because of how they have been treated. I hope Nextel reads this and acts on it.

I used to become very upset with all the “should be, should have been, etc.” Now I am practicing being calm and happy all the time. I have learned the principle that what you feel and bring into your life is a result of what you think about and what you focus on. Nobody or event can upset you. It is impossible. When you are upset, it is a result of what you are thinking about. This is easier to write than to do when you have been conditioned like I have. I hope it is easier for you. There is some material at a site in development that I have named The Prosperity Roadmap that I really like and maybe you will too.

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Steve Pohlit has more than 20 years experience successfully running companies large and small. Steve now develops and implements processes that will deliver improved business performance for the long term. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

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John Reese Owes Me No Apology

If you are on John’s subscriber list you probably received an email this morning from John Reese apologizing for a recent promotion by The Rich Jerk for a charity event at the Playboy mansion. If you are not on his list, you should be and click here to join.

If you look up John Reese in my book of business people I admire, you will find John on the first page. He is in the elite group of Internet Marketers which is why RJ wants him at the charity event and is exactly why he deserves to be there as a VIP.

I am guessing John caught heat from bible belt fundamentalists and others – people who believe their role in life is to pass judgment. I don’t know about you, but I am in no position to pass judgment on anyone. If something is promoted, published or broadcast in any way shape or form that I personally don’t align with, I simply look for the delete key.

John, please don’t go down the path of responding to those who feel they have the right answer on how we should conduct our life. Candidly that is a personal decision. If you feel you compromised you belief system by something you promoted, remember that is history and just readjust your focus going forward.

I am among the least qualified to lecture on the topics of The Law of Attraction and other prosperity principles. However, I will say this, nothing you are doing John is in conflict with what your talents. Every promotion and product you are involved with is a gift. It is an instructional gift on how to develop business.

John – please no more apologies. Remember the Jimmy Carter revelation in Playboy? This is where I will make one judgmental comment – that was pathetic. Don’t go there.

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Steve Pohlit has more than 20 years experience successfully running companies large and small. Steve now develops and implements processes that will deliver improved business performance for the long term. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

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Why Should You Purchase 7 Day Turnaround – When The FREE Alternative Is Superior?

The 10Minute MBA vs. Simpleology’s “7 Day Turnaround”

Mark Joyner released the “7 Day Turnaround” Sunday evening July 1, 2007. I have studied enough of this course to conclude: “If you work the 7 Day Turnaround Plan, you will make a positive difference in your business. This alone is well worth the price of the course. In fact, the price is a bargain considering the hourly rates charges by many of the people who represent themselves as experienced turnaround business consultants.

Several week’s ago I released the first training session on video for The 10 Minute MBA course. This is an in-depth guide to dramatically increase your business the profits in 90 days or less. The difference between The 10 Minute MBA and “7 Day Turnaround” is depth and timeline. The 10 Minute MBA will teach you the management system that is used by many very successful companies today both large and small. It will teach you the exact steps used to turnaround businesses losing cash profits.

7 Day Turnaround is a great “get going right now” tool. This is why I highly recommend the course. The 10 Minute MBA is not complete – far from it actually. Today I released Video 2 which begins to show you exactly how to structure the powerful eight week cash flow tool that is essential for managing any business. Viewers will receive the template in a link published during the presentation. Click Here to check it out

Mark Joyner is a great teacher and marketer. He consistently delivers very valuable content. I have been a member of Simpleology since it’s inception and have purchased every module offered including the 7 Day Turnaround. I have also purchased and studied his books. I continue to recommend his programs to everyone. I also encourage you to take a very close look at the content of first two videos of The 10 Minute MBA program.

When you do, you will notice some production differences. I am an amateur at video production and Mark is an expert. Beyond that, I am confident you will find the content of The 10 Minute MBA well worth your time.

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Steve Pohlit has more than 20 years experience successfully running companies large and small. Steve now develops and implements processes that will deliver improved business performance for the long term. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

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7 Day Turnaround FREE Videos Are Excellent

Earlier today I released a recommendation to register for the FREE information at the “7 Day Turnaround Blog”. This is Mark Joyner’s blog developed in connection with the release of his new Simpleology course. Earlier today I had the opportunity to take a closer look at several of the modules. You can also review these.

The videos are well worth your time. Click here for the blog. Then for the video feed go the June 26th post and click on the link to the Big Mac Index . Everything is FREE – no deposits – nothing to invest – except a minimal amount of time.

Do this now!

Steve Pohlit

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Do You Need Cash For Your Business Now?

The “7 Day Business Turnaround” is being released tonight by Mark Joyner. Mark is the author of the very powerful Simleology course.

Access the “7 Day Business Turnaround Blog” for FREE and while there get your copy of Simpleology 101 which is also FREE.

Mark Joyner delivers! I have used the Simpleology program for several years and the it has helped me and my business tremendously.

As a turnaround business consultant and developer of business training tools, I highly recommednd you check out Mark’s 7 Day Business Turnaround Blog (FREE) Take a minute and click on this link. Do it now while you are thinking about it. Here is the link: Simpleology 7 Day Turnaround

You will be able to register for Simpleology 101 at the blog site. Here is some information for you directly from the Simpleology web site.

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Here’s What You’ll Learn in the FREE Simpleology 101:

“The one simple “brain hack” known by the world’s richest 1% that allows you to get 300% more done in the same amount of time. (This one is so obvious that you’ll be amazed the whole planet doesn’t know it. And yes, this is why it seems the more these jet-setters lounge around the pool, the more money they make. It’s disgusting.)

How to eliminate almost any destructive habit without therapy or self-help snake oil tricks that don’t work. This is real behavioral modification based on over 200 years of scientific research.

How to have the energy of a strapping teenager and wake up every morning brimming with “vim and vigor.” By simply removing the common “energy leeches” that are silently sapping your stamina, you will begin to change almost immediately.

And much more … ”
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Get all this and more at Simpleology Turnaround

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

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