Monthly Archives: March 2008

Stephen Pierce Just Posted Information On A Great FREE Resource

Here is my post to Stephen’s blog today:

I really appreciate this information. Gary Halbert taught the principle of marketing to people what they already are looking looking to buy. What better way than to identify solutions that people in the forums are seeking.

The resource you gave us is tremendous. It may be free but until we become aware, it is of no use. Now it is up to us to use this gift.

I am very excited to get started with this. There are no coincidences and based on what I am working on right now the timing of this arriving is perfect.

Steve Pohlit
http://www.stevereports.com
http://www.prosperitytip.com

PS Click Here For Stephen’s Blog

Tellman Knudson and Shawn Casey Just Released Valuable Free Material

Hello: I just finished reviewing most of the material just released by Tellman Knudson and Shawn Casey. This post is perfect example of viral marketing. When I find material I like, I write about it and suggest to my readers they check it out.

What did I like about the free book and videos that Tellman and Shawn just released? They demystify the most common myths about building a list and emailing that list. As part of that message you will learn their backgrounds. Make note of Tellman. This man demonstrated success on line in less than three years starting from nothing. Guess what….what he did was follow the Internet success road map. You can get a key component of that road map for FREE at http://www.listbuilding.com I am not an affiliate. I don’t think they even have an affiliate program set up yet. They are not paying me to write this. I just think it is “good stuff” and hope you do to.

What follows is the comment I posted to their blog. The link is published in the free eBook you receive when you join their list.

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Comments posted to the List Building blog by Steve Pohlit on March 29, 2008

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One of the lessons I enjoy the most in Tellman and Shawn’s book that is available when you register for the List Building material is that when you build a list some people will leave. Get over it.

For me this was a hard lesson to learn which is why I am studying the material that these guys are providing. And there is another lesson, look at the material that is being given. Does free make it useless or priceless?

I am developing a program in connection with a book that will be published this year on a popular topic. (see if you are interested at http://www.prosperitytip.com) What I know from conducting free live classes on this topic, that even with the answers clearly in front of people, many will sit back and think something will happen just by them thinking about it. I have read literal manifestation is possible, what is currently more predictable is taking focused action based on a proven method to achieve a goal. I have people who have told me how there life has completely turned around in a very positive way as a result of taking the actions they learned in the classes. Free – can be useless or priceless – it really is up to you.

I am a great student since I am setting new goals and I am a person who is fascinated by developments in business, self-development and technology designed for the Internet. This is precisely why I am paying close attention to certain material I have already studied. Like many people I would study the lessons understand them and then set them aside. Read Tellman’s story. He left Shawn’s book on his computer for three years. Then he took action. Guess what …I have had Shawn’s book for a lot longer than three years and unlike Tellman I didn’t buy a million dollar home last year.

All that is changing because of a clear focus and taking action using proven techniques for accomplishing a goal.

Thank you Tellman and Shawn for this material. I know there is work involved in making this available. I also recognize your mission of building your client base and compliment you on the methodology you are using to do that. You will have earned every dime that comes your way as a result of this process.

I welcome your comments.

Are you a business owner with revenue in excess of $5 million annually wondering if you are on the right track? Email Me to schedule a FREE 30-60 minute Consultation
Until the next time:

“If you get to thinkin’ you’re a person of some influence, try orderin’ somebody else’s dog around.”

Be well and prosper
Steve Pohlit

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant

The Best Way To Prevent Destroying Valuable Customer Relationships and Business

I have no intention of making this blog a rant. Nearly everything published here is based on a lesson learned from first hand experience. I have learned my best teachers are those people and those situations that have attempted to cause me the most pain. The most recent example follows.

“Major Email Marketing Support Company Does It’s Best To Fire A Terrific Excellent Paying Client For No Reason”

The number of third party applications developed to support sending messages to large mailing lists is quite large. However at the really large volume level there are not that many companies that are rally in the game. However, landing a high volume, high profile account is time consuming and expensive. When a new account is added to the portfolio that is a moment that should be celebrated.

I work with a high profile company with a very large list of customers that are sent graphical promotions multiple times a month. A significant sum of money is spent for the third party solution that was selected last year. This number is growing as the list builds. The company does not mind because the campaigns I developed have exceeded the most optimistic projections.

For the past several week we have been building the structure for a new campaign and today was finally launch day. Launch day is really exciting because at the push of a button, we literally watch the traffic increase rapidly and the on line cash register ring ka-ching at a rapid fire rate. No matter how many times we have that experience it is always exciting.

At 4:30 PM we were ready. The time was perfect for our target audience. Several gathered in the control room and I was holding the launch button. Go – log into our account and ….hold on. Mission control we seem to have a problem. There seems to be a minute glitch with a very minor amount of fees that had not cleared our account. Not a big deal as I have access to several of the corporate credit cards that have, well let’s say plenty of room. Enter some data and bam – declined. Enter another card ..bam declined and account locked.

So now I call the company. The lady answering the phone had a very pleasant southern accent and almost cried on queue when I explained the situation. She asked me to hold while she frantically attempted to find someone in “billing”. A few minutes later she explained it was 4:46 PM on the East Coast where their offices were and everyone had left for the day.

I then had a brilliant idea. I will call sales since that is the department always aggressive for new business. I had a couple of cards I was prepared to play. Their voice mail said they worked until 6PM. But nobody was available meaning nobody was in and it was 4:48PM. I was out of options. Campaign on hold. From past experience I knew how much an overnight delay would cost in lost revenue and the picture is not pretty. Leave it go – deal with it in the morning.

Shift gears with me for a minute. I have built companies from nothing to reasonably good volume. The business I am working with now started from scratch. We understand the foundation business principles. We know all about the importance of serving customers. I feel very confident the owner of the email delivery sevice company whose employees were nearly all gone by 5PM would be able to give a long speech on taking care of the customer. So how does this all unravel?

I am glad you asked. First I will answer that question and next I will give you the solution to the problem.

What Happened:

We waited until the next morning then called. A lady in billing cleared the minor problem and said our account should never have been blocked. We agree. The mailing went out and we still had a successful campaign, but there was a substantial level of ill will. I asked to be contacted by the owner of the email marketing company. I asked to be contacted by customer service. I asked to be called by sales. The only response was about a week later a customer satisfaction form was sent to me and I never was called. Will the company select another email marketing service provider? We are evaluating alternatives

The Solution:

In every business I ever owned, worked in as an employee or worked with as a consultant, there was an “A List” Sure the goal is to treat every customer and prospect with respect and with a sincere attitude they are important. The art of the practical is the A List customers spend a lot of money and require a process in place to recognize when they need assistance. The best process I have found is have well defined accountability for these accounts. One point of contact that has the knowledge and experience to make a decision on the spot and knows when to obtain advice if necessary. There are other solutions but this one is absolutely the best.

I welcome your comments.

Are you a business owner with revenue in excess of $5 million annually wondering if you are on the right track? Email Me to schedule a FREE 30-60 minute Consultation

Be well and prosper
Steve Pohlit

PS This is not an isolated incident. I could write a completely different set of facts about a company that has a trouble ticket system we are looking to buy and another company that has a technology solution we did buy. Customer support is pathetic and represents a great opportunity for those dedicated to “walking the talk” of outstanding customer service.

Great Question Posed To Joel Comm On What Resources To Subscribe To – Not So Great Advice From Joel

If you do not know Joel Comm, just type Joel Comm into your search screen and you will soon learn Joel is an Internet marketer known for his work on Adsense and has now expanded the scope of his work. He is no longer betting the destiny of his business on one business model.

One of Joel’s newsletter subscribers recently asked advice on what newsletters he recommended. Joel produced a You Tube video to answer this question. First I love videos but I don’t want to watch one for an answer I can get in print in about 15 seconds. If you want to use video for a question and answer format then provide both print and video options.

Joel’s response to this question was to pay attention to what you feel is valuable and then stay subscribed to those newsletters. My view is that this is incomplete advice. I recommend you seek out the clear experts in your field of interest and subscribe to their newsletters. All they write about may not be of immediate interest and value to you. However, I am confident their material will have long term value for you.

There are a lot of people I pay attention to but only a few who have a big impact on me long term. I suspect you will discover this is true for you as well.

I welcome your comments.

Are you a business owner with revenue in excess of $5 million annually wondering if you are on the right track? Email Me to schedule a FREE 30-60 minute Consultation

Be well and prosper
Steve Pohlit

Stephen Pierce Talks Ballistic vs. Guided: My Talkback With Stephen

I highly recommend you subscribe to the blog updates by Stephen Pierce. This is the link to Stephen’s latest post Click Here The following is my response to his topic:

Being Guided

Great topic Stephen and Step 1 is very critical. Step 1 is “Clarify Intent and Purpose” Many of us seem to feel we know our intent regarding a specific task or project but when we sit back and look at all of our activities and pause, often we discover that these actions are not really satisfying us.

Defining your purpose can be challenging for many – it has been for myself. In fact I am consistently monitoring my feedback system regarding the direction I am moving. I believe the best feedback system is your feelings.

Let me clarify this. Stephen is absolutely correct in outlining the steps to staying on course for say performance in a job or on a project or in your business. I have consistently advised companies as part of my 10 Minute MBA training program to have a trusted advisory board. Public companies are required to have a board of directors. Many private companies, in fact most, do not have an advisory board. At the job or project level, feedback systems can be created with people outside the immediate project group or chain of command. Within that professional environment monitoring your feelings about progress is also very important. Your guidance system within is a powerful benchmark. This guidance system is best used for your life’s purpose first.

There is a process to follow in order to reach a higher level of guidance linked to your life’s purpose. It has been my experience that even with the answers within immediate reach, many people are not interested in doing the work required to get to the answer. I start professional and life lesson projects with the same question: what is the goal? For me the goal is being at peace with the direction I am moving.

I remind you the reader of the same lesson I offer people in The Prosperity Now Program If you have a desire for to jump out of airplanes for your leisure activities you can be at peace doing that if that is part of who you are. I for one do not seek such thrills at this point. Peace comes for me with being on purpose. The entire Prosperity Now program is designed to help us be on purpose with our lives. When we on purpose my experience has been that daily work, relationships, health and manifesting dreams and desires fall into place.

Thank you Stephen for another outstanding topic

Steve is an expert at helping companies achieve consistently increasing financial performance. Steve continues to consult on maximizing revenue and profits and now is teaching prosperity in life which is based on how he discovered how to crack the code of The Secret (Law of Attraction).

Steve Pohlit
Prosperity Now