Monthly Archives: May 2008

Eben Pagan and Frank Kern Two Hour Conference Call and Why You Should Listen

This call is in connection with a product promotion. I am not an affiliate. I paid attention to this call because I know Frank Kern and  Eben Pagan are both very successful people who both overcame a number of difficult life situations.

I particularly enjoyed listening to Eben described the techniques he used for moving to a mindset of prosperity. In that regard, I have developed a tool for myself to help me consistently stay in an prosperity mindset. I named it The Prosperity Tool Chest and it is free for you to use.

Here is a portion of the email I received from Eben”

“The Frank Kern Interview was SUPER fun. If you want
to listen to the replay, and learn more about how I
built the Guru MasterMind, and what you can expect as
a member, just click here:”

http://www.gurumastermind.com/teleclass/080528_replay_kern.asp

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve Pohlit
http://www.stevereports.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest

Stephen Pierce Recommends 7 Internet Marketing Tools: Steve Pohlit Comments.. Twitter Fans Take Note

Stephen Pierce’s blog is dTalpha The content is mostly Podcast If you have an iPod or an iPhone subscribe to his dTalpha podcast at iTunes. Twitter fans heads up – Stephen announced a beta site that shows what is hot on twitter. I am not giving the URL’s here on the same day they were released by Stephen. You will need to listen to today’s Make More Money Monday podcast. Have a pen and paper or do what I do and that is I open up a new tab in Firefox for each site he recommends then I go to the site as he gives it. I then can spend more time with it later.

My business is showing people with a business how to make a lot more money. Every week Stephen offers suggestions that will help all size companies. This week is no different. There is a trends site, a stories site and a video advertising site that should be relevant for just about everyone. He also recommended several very cool niche sites for fans of twitter, adsense and selling on eBay.

The following is what I posted in response to today’s podcast:

Stephen, very cool suggestions.

I am a twitter fan (follow me at http://www.twitter.com/stevepohlit) so I am particularly interested in the beta site you mentioned. Also I am definitely checking out the trends site and stories site you suggested. Of course I have notes on all your recommendations and as person who works with people with varying business interests in my efforts as a build business profits consultant, I never know when one of your recommendations that may not be topical for me at the moment is perfect for a client.

This is a reminder that all dtalpha fans are welcome to contact me for a complimentaty consultation on their business. Of course this will need to be scheduled but I can generally get to you within 5 business days of receiving an email (stevepohlit@gmail.com )

One final thing – if you didn’t get Stephen’s Mind Power University package you should revisit that decision right now. I don’t know if there is still a special price or not but there is some powerful material in that package. Thanks Stephen

Steve Pohlit
http://www.stevereports.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest

Business Blogging – Steve Reports Replies To BusinessWeek

This week BusinessWeek published a business blogging article titled Beyond Blogs. Actually it was a follow on to a business blogging article originally written in 2005 which has received a lot of attention. (Click Here to read the current Business Week article)

As a major advocate of blogs, blog technology and developments since 2005, I was very interested in what the authors had to say. Certainly there was good content in the article. My reply that follows addresses what I believe to be the number one issue on people’s minds that spend time using blogs, blogging and now participating in social networks. At the conclusion I provide the advice I give to clients. Please take a few minutes and comment on this topic.

(this is what I posted on BusinessWeek.)

Increasing numbers of people feel the value in being connected. I think many still struggle with how best to use these networks and technology. While continuing to make connecting and receiving information easier, how should a business or person best navigate this information?

In that respect I don’t think the principles of research and investing time have changed. I advise my clients (and do this myself) to focus on those key areas of business and personal interest and build from there. One very important point: this is a “givers gain” world which is a great development. Like many others I provide guidance and content that was once kept secret and came with a steep price tag.

With increasing volumes of very valuable free contet, what are people happy to pay for? The answer has been and continues to be the same. They pay for value as measured by results. I am delighted to build my practice on a results driven model. I am also very grateful for the developments of social networking, blogs and for authors who write great articles like this one for BusinessWeek.

Steve Pohlit

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest


Be Honest ..What Is Your Instant Reaction To An Ad For A $64,950 Bed?

I instantly wanted to study the placement, the presentation and the copy. So the follow on question is did this presentation sell beds?

The company is not a client so there is no way for me to know for sure. My guess is that it is a very successful campaign even thought the copy is not very good and the graphics are just OK. So what makes me think the ad was very successful?

A two page foldout in a magazine published to appeal to wealthy people with the catch that $64,950 is for one bed is in itself intriguing. I am guessing those who have $100,000 in petty cash become very interested in this bed.

This article is not about a bed. The lesson is to appeal to your target audience. The company handcrafting this bed is not running the ad in ValPak. The placement is in a prestigious publication consistent with the quality and pricing of the product.

Valuable lesson. Pay close attention to ads and junk mail.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

How To Use Multi Media For Lead Generation

It is unusual for me to watch TV. However for those of you that follow me on Twitter, Facebook, MySpace adn LinkedIn you know that I love the Stanley Cup Playoffs. While watching the most recent game I noticed an add during a commercial break that appeared to be an promotion for a home furnishings retailer. I quickly realized the promotion was for lead generation. This ad was designed specifically for viewers to request a resource on how to buy direct from over 700 manufacturers.

The promotion focused on the mark-up that retailers charge and asked “why should you pay their bills?” So this was clearly an emotionally engaging campaign. It was also targeted at anyone remodeling or building new. It also appealed to people intending on replacing home furnishings.

The focus of this ad was to motivate people to call or go to the web site to request their informational booklet. Clearly a squeeze page strategy using electronic media which in this case was TV. This was all very well done except showing home furnishing ads during a hockey game begs the question of whether this was the right program to be presenting the campaign.

While the ad was running I went over to my nearly always on computer and typed in their URL. Again – squeeze page only. The home page was there for one purpose which was to capture contact information. I was intrigued as to what they were really promoting. Is it a buying club with a monthly membership fee or something else?

I was very surprised to discover that I received a pass for an appointment to visit a physical place not more that one mile from my home and they were very specific as to the time. What is more interesting they now know my household (me) since their follow up survey wanted to confirm there was no problem having a baby sitter so I can could make the appointment. (The only baby sitter I need is for me.) They also know I am planning on at least some home furnishing replacements in the next 3-6 months. They asked and I told them.

I am likely to go to this appointment because I am very intrigued by what it is they want me to do. The location is not large enough for a showroom so my number one bet is that is is a buying club promotion. I will disclose the website with a follow up report in a few days.

In summary this is an excellent case study in lead generation. I certainly don’t know but it would not surprise me if Dan Kennedy was hired for this since he is one of the best marketers with TV media, copy and lead generation. Dan is the one who taught me how to pay attention to ads including infomercials. The effective ones on TV are effective sales letter in action. If you are interested in marketing you really should be getting Dan’s monthly newsletter. Click Here if you are interested.

This example is a great lesson in using multi-media for lead generation. TV, Phone, and the Internet are the primary tools being used and there is a mail in option presented but not emphasized. They did a good job and served as an example of why it is important to pay attention to well designed campaigns. And on that note I will ad there is no such thing as junk mail. Every piece is an opportunity to learn something even if it is what not to do.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies and their employees to achieve their highest potential. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

PS Don’t pass the valuable information on Blogging for Profits and How To Increase Revenue and Profits by 30% or More In 90 Days or Less.

Marketing A Celebrity

Celebrity is defined by Mirriam-Webster as a famous and celebrated person. When I think of a celebrity, I feel that person is known by many people with diverse interests. Celebrities I am aware of generally fall into a perceived niche. Oprah for example promotes many different themes. She is a talk show host. Tony Robbins is a self development guide.

What happens when a celebrity who is well known in a specific area decides they are going to make a huge difference on a related but very distinct area of interest? For example, you are probably aware of several actresses who have increased the awareness in society of orphaned children by their posture and by personally adopting one or more of these children. Now they become well known for their personal interests and beliefs.

I have studied in general what several famous people have done outside of the area for which they became famous. I asked the question: by being famous did these people automatically gain acceptance in another area of personal interest? The answer is no. Even though celebrities have a following, when they move out of their arena of fame for them to be successful with their message they and their message needs to be marketed.

As I have worked through the development of a marketing strategy with a celebrity, I quickly realized that my primary mission was to present a plan that most people could understand. The focal point was the same one that I use with all my business clients. That focal point is simply “what is the goal?”. For business development projects the goal is usually defined as a targeted increase in revenue and profits in first 90 days and the establishment of new processes and procedures to sustain that growth rate. For my celebrity client we agreed on a twelve month measurement of success which is a bit of stretch.

Once there is “buy in” on the goal statement that includes a defined time frame for achievement the steps to achieve that goal can be identified and sequenced. This is no different than my advice to business owners which is the goal that you want to achieve three months or twelve months from now is achieved by what you do each day and each week. We set the goal, we define the steps, we measure actual vs. plan and act on the variances. That’s it.

When you do this kind of work, you learn a lot about the person and their support structure. This is true for a business and for a celebrity. It is natural to want to share this information with others and particularly those close to you. You cannot. The two attributes that are most important when working with anyone are credibility and trust. Your credibility comes from the value you are adding now and not from anything you have done prior. Trust is gained by respecting those areas of the lives of the people you are working with that need to remain private. If they choose to become more transparent with anything that is their call. So it is with my celebrity client. If ever my role is disclosed, it won’t be coming from me.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies and their employees to achieve their highest potential. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

More Website Traffic…Source Great Website Content…This Is Make More Money Monday

If you follow my blog and I can’t imagine anyone who doesn’t 🙂 you know I am a major fan of Stephen Pierce and his DTalpha Blog. You may also know that every Monday Stephen provides extraordinary value with recommendations that will help your business. This Monday is no different. You do not want to miss today’s podcast.

I am not going to disclose the details except to say in the first 5 minutes of his podcast he will disclose three powerful resources for your business and of course they are all free. My comment on this week’s post is in the number 6 position. My comment is repeated here for your convenience and if you hurry you may still be able to get Stephen’s amazing offer to the first 100 who listen.

Mr. Pierce – you absolutely rock. The tools this week are particularly powerful. I have an appreciation for what it takes to publish a 23 minute podcast and you certainly are very generous with your time and expertise even more so with a cold. By the way if you use Thieves at the first sign of weakness, you have a great chance to avoid that condition. See http://www.getoiled.com In fact I am happy to send you some and will ask support when they call how I can get it to you. You have been so generous it is the least I can do.

Love your offer. I have sent you the email Your readers may like a tool I developed for myself at http:/www.prosperitytoolchest.com

Stephen thank you and may you and your family be well and prosperous.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies and their employees to achieve their highest potential. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

6 Steps To Building Community: Steve Pohlit Reports on This Article

(The following excerpt is from an article posted on Imedia.com and my comment was written to offer guidance to those still questioning the value of communities or wondering how to participate. Steve Pohlit)

Jim Lynch Writes For Imedia:

The secret — the message is more important than the mechanics
There are many new and old media tools that you can use to manage your community. No doubt, these tools are important. But remember, it’s the message that attracts, nurtures and grows your membership. It?s the message that will ultimately enable you to realize the business value of a B2C or B2B community. Your message needs to be targeted, relevant, interesting, differentiating and compelling for your audience.

Communities are an exciting new way for businesses to connect with their markets. You can build your own or plug into influential communities of people with a vested interest in your success. Don’t wait to get started. Learn as you go and refine your strategy based on what you learn. This is a great opportunity for marketing professionals to deliver new breakthrough programs.

Steve Reports:

Excellent Jim – you have clearly articulated the essential elements of facilitating a community and building a relationship with the community. I appreciate the examples of Dove and Oracle in your article.

I think for smaller companies and entrepreneurs, they may be wondering how to best develop the value of a community. My current thinking is to research the social networks with relevant members like Facebook, LInkedIn and MySpace and build your network. Also join relevant groups and start your own group. At http://www.actionplantracker.com there is free guide for Facebook and the steps are easily adaptable to other social networks.

Most people do not appreciate the significance of your message but a growing number of business leaders are beginning to include transparency within a relevant community as a priority on their list of business development initiatives.

Again my compliments on an an outstanding article and message.

Be well and wishing you continued success,

Steve
http://www.stevereports.com