“Your Success –Is My Business” tm
CVS today announced they would no longer sale tobacco products in their stores because they are a health store. Based on that definition they should close their stores. Take a look starting with the Pharmacy. The Pharmacy is a legal drug dealer. Most of the products there are prescribed by doctors who are not promoting health they are fixing a specific issue based on a protocol from the pharmaceutical industry.
Let’s move to other categories in the store starting with snacks and food. Do you think soda, beer and wine are health products? What about snacks like chips and cookies? Are they health products?
Continuing, take a look at beauty care. Look at the ingredients in hair color, make up, skin care and more. Do you think those are products that promote health.
Understand I am not against what CVS or any other convenience store sells but you cannot come out and get publicity with one category by saying you are a health store and ignore all the other products offered that are opposite that theme.
If CVS does have strategy to be health store then my advice is to create a separate brand for the message and product offering. There are some great examples of companies that primarily offer organic foods, healthy products and services. Soon CVS will be announcing massive layoffs like Dell, Radio Shack and others and blaming Obamacare. There is nothing good about Obamacare but many of these companies need to be taking a close look in the mirror and remember this phrase when doing so “I am responsible”
CVS I hope I am wrong but I don’t see your company Building Business Profits Fast
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In my book Building Business Profits Fast I talk about the valuable lessons I have learned from companies in the Network Marketing Industry. The one rule I have now is promote those companies marketing products that a lot of people are already using and using a lot of those products. This is why I continue to recommend the healthy coffee and tea product line of Organo Gold and the greeting card business of Send Out Cards. What I really like about both these companies that even if you decide not be an active business builder you will love using the products personally.
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