Category Archives: social media

What Distinguishes My Business and Real Estate Investment Coaching and Consulting Practice From Nearly All Others and Is The Foundation of My Results Guaranteed Coaching Program

Fail Proof System!

There is a fail proof system to organize and manage any business. In fact cities and countries should use the system. Note this does not mean it is cookie cutter. It must me adopted for your company.

Successful Experience

I have extensive experience as an executive, business owner, entrepreneur, consultant and coach in the following industries:

Real Estate Investment – the focus of my business now
-Convenience Stores
-Women’s clothing (big international business)
-Auto Parts
-Heave equipment
-high tech
-Auto Glass
-Service Provider
-Social Media
Long Haul Trucking
Utility Trailers
General Contracting/Construction

A number of the businesses are very large. One is more than $15 billion. Others are small to medium size companies and I have helped many independent entrepreneurs. This experience led to fine tune systems for success. Last year I released my first book “Building Business Profits Fast

Enhanced Systems

I have since been coached and mentored on enhanced system which are touched on in the book but not in-depth. The three main parts of the enhanced system are:

1. Organization Development or the Org Board
2. Admin Scale or The Spine
3. Management by Statistics

The scope of what are in these three categories is extensive. If we work together you will know the source and I will guide you step by step on how to implement these major tools. For now here is a brief summary

Org Board

Every company has 7 divisions and this applies to whether you are one person or millions. Knowing how to set up and manage your company within the structure of these divisions literally takes out the guess work in how to succeed. The next two areas actually fall under the umbrella of the org board – or at least that is how I think about it.

Admin Scale

My mentor refers to this as The Spine because like the human spine if one of the parts are damaged or out there is great pain. The Admin Scale consists of

Ideal Scenes
Valuable Final Product

Before I continue with the last part I want you to know that my coaching and consulting work accelerates the implementation of all of this by my attention to what is most important now and the gradually painting the entire picture. My message to you is do not be intimidated by the scope of what I am briefly describing here. Welcome it because you are now learning about the processes that if followed mean you cannot fail. You cannot!

Management by Statistics – There are 6 Basic Statistical Trends

(From a priority point of view capturing the data and running the graphs are just about the top of the list. This specific tool is the  reason I can confidently offer

Results-GuaranteedResults Guaranteed Coaching 

Non- Existence

I am including one example of one graph. Here is the important point: once you know the condition (what graph you are in) for any function, division or overall company performance there is a precise formula you follow for that condition. To follow it effectively the principles of the Org Board and Admin Scale must largely be in place.

affluence stat

Most of the detailed implementation steps that are published on my blogs and in my book are all used depending on the scope of the project. Going into all the details on marketing actions, The Gold Formula tm, Financial modeling, training and development is outside the scope of this article.

Schedule a Free Consultation and let’s see what will have the most value for you and your business. Click Here


Intellectual Understanding Does Not Mean You Will Implement 

One of my clients this morning told me the number one benefit of my program was keeping them focused on what is important.

In my experience people make a lot of progress during coaching and lose momentum if they interrupt the coaching process. For a Free Coaching Consultation Click Here  

May Your Success Exceed All Your Dreams and Desires

Steve Pohlit, Managing Partner
Steve Pohlit International, LLC Email Ph 727-587-7871
Connect on

Steve Pohlit, Business and Real Estate Coach, Consultant, Real Estate Investor. Published Author, Professional Speaker

Steve Pohlit, Business and Real Estate Coach, Consultant, Real Estate Investor. Published Author, Professional Speaker


NEURS Delivers On The Three Components of Every Successful Business – Concept, Connections and Capital

Please Note: I am NEURS Independent Affiliate. The following are my views and opinions. The following is offered so you can see for yourself and form your own conclusions if this make total exciting sense to you like it does to me.

NEURS Fills the Void In the Business Development Arena .

The Neurs Platform is perfect for entrepreneurs, business owners, professionals -coaches, consultants, accountants, virtual assistants, lawyers – anyone offer services to businesses. The Neurs Platform is also perfect for anyone wanting to help people in their network learn how to set up their own business and what business model best suits them. Because of the high value offered all are rewarded by being part of the company’s affiliate compensation model.

Check It Out For FREE

You will not be asked for any payment information – no CC no PayPal nothing.

Just Click Here To Register and take a close look.

The Video At This Link (Click Here) is clear. The following are highlights of what you will discover.

There are three components of every successful business. 1. Proof of Concept – Is the business viable for YOU? 2. People – your team and customers 3. Capital – money. NEURS ofers all three components of this success formula.


It may seem obvious that the product of your business must make sense and be in demand by your target customers. There is actually something more important than market demand. For example, let’s say you own a steakhouse that successfully competes with the upscale steakhouse brands and in fact your restaurant is preferred by everyone to those name brands.

Sounds great right? There is one problem. For quite sometime you have been mostly vegan and are repulsed by people who are opposite your value system – the very customers that mean you are able to take of you bills and family.

Can you see where this is going? Is it likely your business will eventually be in trouble?

What if you had guidance in matching your personal makeup to the business types you are most likely to succeed? Welcome to NEURS


Networking is the most powerful way to develop nearly every business With on line networking it is hit or miss as we look to connect with like minded people. NEURS solves this dilemma as everyone there is like minded. And “everyone there” now means people from every country – yes every country.

The other dimension of connections is professional services including CEOs, company executives, very successful entrepreneurs, consultants with at track record, marketing experts, attorneys, accountants, and many more. All of these people compliment NEURS

How do they do this? First they publish content that enhances NEURS business training courses. Next they are a pool of resources for entrepreneurs and business owners. What a great place to qualify a provider of services you need by seeing how they rank based on the content they share.

Why Do Providers Spend Any Time With NEURS?

First NEURS is a valuable source of clients and next by recommending NEURS to their network just as I am doing, we build affiliate residual income.


The NEURS platform includes a network of people and companies offering capital for business development and growth. A great example is Michael Hutchison who led the meeting where I learned about NEURS. He is an Angel Investor. Actually he wanted to help fund NEURS and they don’t need the money at this time. NEURS did hire him as an adviser. Hutch as he prefers to be called is a great guy and I have direct contact with him. All who accept my invite – yes this is an invite will benefit from the insight and training offered by Hutch.

If You Have Read This Far and have not decided to check NEURS out for free then call me. I will help you as best I can see the enormous value in this Platform. All who accept my invite will receive another message detailing the amazing affiliate compensation plan.

Again Click Here Now to check it out for FREE – you will not be asked for a credit card or any method of payment.

Thank You

Steve Pohlit International Business Turnaround and Real Estate Investment Coach

Steve Pohlit, Managing Partner
Steve Pohlit International, LLC

Networking Results in Just Two Days – High ROI

Networking Is The Number One Action I of My Build Business Profits Coaching Program

“Results Guaranteed ….Your Success Is My Business tm”


This is a big thank you to Larry Horbolt’s weekly meeting for real estate investors – new and seasoned.  Monday night there was an in-depth discussion on the rules and regulations related to tenants. On of my real estate deal partners has developed a very good real estate turnkey business and part of that model involves having a qualified tenant in the property. Well I learned a great deal about what we need to be paying attention to and while my partner knows many of these things we need to have a very tight control system in place for this part of the model. Now we will.

I had not been at this meeting for more than a year because of a heavy travel schedule plus lame excuses. I will never know what I missed. I guarantee you I will be at more of the meetings going forward.

Bonus: at the Monday meeting I learned about a Tuesday meeting near my home with a topic of high interest.  Read on….


Ellen Petracco who is a real estate agent and property manager with Value Properties of Central Florida  was at the Monday meeting and handed out flyers for the Tuesday meeting at her company’s office.  The featured topic was Social Media Marketing and SEO by Ginger Rocky-Johnson – The Spice Girl of Tampa Bay

I consider myself to be very experienced with these subjects. However I am not an expert. Social media marketing represents tools that I advice clients on using as part of the actions steps for Building Business Profits With that I did not have expectations of learning a lot new.

To My Surprise, I Learned A Lot of New Stuff For Me About Social Media Marketing

Ginger was helped by her daughter who works with her and they did a terrific job of providing very valuable information. I will soon write another article highlighting the primary things I learned.

None of  These Great Lessons Would Have Happened Had I Not Gone To These Networking Events

…..and I met a lot of great people including people who may help me further grow my real estate business and coaching.

Thursday Coaching Advice

Like all other marketing, it is very important to evaluate your networking return on investment.  In most cases networking investment is measured in time. You time is your most valuable asset.  If you are continually going to the same meetings and events and not growing your business income as a result then you need to look at who you are networking with assuming you are networking effectively.  Effective networking is not the topic of this article. Return on Investment is. On the point of education, if you are learning material that you are using in growing your business and I  mean really using then that is part of the good return on investment formula. If you are a professional student, you are not growing your business and that is not a good return on your investment.

What Are Your Best Networking Tips? – Please Comment!!

Steve Pohlit Real Estate Investor, Business Consultant, Business Turnaround and Real Estate Investment Coach

Remember “Results Guaranteed ….Your Success Is My Business tm”
Steve Pohlit, Managing Partner
Steve Pohlit International LLC
US Real Estate Partners LP
Tampa Capital Partners
Author Building Business Profits Fast


Contact Email
Contact Phone: 727-587-7871

PS Watch This – Enjoy Watch This Now

Build Relationships Click Here Now

The First Quarter Ends Soon – Are You On Track Track To Achieving Your Goals?

Achieve Your Goals With A Proven Process for Success

Achieve Your Goals With A Proven Process for Success

As soon as I post a headline like the one above along with this chart most people are thinking money.

Goal Achievement Is Not About The Money

If it is not about the money, then why is there so much focus on the money? Because income is the one objective statistic of results achievement. Everyone I work with tracks more than 5 statistics on a daily weekly basis intended on moving them toward their income goal. These statistics are measured and graphed. The graph tells us the condition of that statistic and we can then apply an action based on the condition. For example if the action is to communicate with relevant groups on social media sites like Facebook and LinkedIn a target is set for how often this will be done. The target is set along with all other action steps based on the persons time availability considering other goals.

What Other Goals?


As an example at the start of the this year I renewed my commitment to achieving my ideal weight. A month into this year I really had not made much progress. Then I noticed a group formed to achieve healthy weight management and lifestyle goals. I joined. Now one month later I have made great progress to achieving my goal. It looks to me like I will hit my goal in 2-2.5 months. Like in business there are key statistics I am tracking and not just my weight. So the logic we use in business is applied to other goals that we define as being important. I coach people on related goals if they want that help along with achieving their business goals. Normally goals in the areas of health, family, spirituality become increasingly important topics when income goals are not being achieved.

Great Steve But What About You – How Are You Progressing Toward Achieving Your Goals?

This is a fair question as I should be a demonstration of my coaching process working. I already addressed the progress of one major goal. In the area of my own business performance, I have not been on track in January and February. Toward the beginning of February, I took action intended to move my results close to or ahead of plan. I am happy to say there has been significant progress in the past three weeks and I can see the statistics I track showing me I am moving in the right direction now. There is more to do. However the stats I track tell me actions needed.

The Secret Sauce

1. Why – your why statement for each goal is very important. My Why Statement was the first document I developed before starting on my plan to achieve my ideal weight. This was supported by like minded people. Being in the group I am in is very valuable. In business having a clear why and having a coach makes all the difference. I know you think I am just saying that because part of my business is being a coach. If that is your view nothing I write here is going to change that. I do suggest you take a poll of successful people and ask them if they have worked with a coach and did it help them.

2. Statistics – tracking and graphing stats is so important. The graph tells you what to do. This is at the foundation of my coaching and is the biggest advancement I have made in my career. I learned this in the Stats Seminar led by Meir Ezra

Now It Is Your Turn

If you are not on track – what are you going to do about it and when?

No Hype – No BS – Just The Facts

Results-Guaranteed“I stand behind everything I present and say related to business. If I guarantee the results – I guarantee the results. What I write and say is totally authentic and accurate. If I discover something that was written or said is incomplete or inaccurate, you will hear the correction from me.”

Steve Pohlit
“Results Guaranteed”
“Your Success Is My Business”

Three Business Services and Product Where The Results or Products Are Guaranteed
(click on each one for an exciting presentation)

Coaching and Consulting For Those Wanting To Jump Start Revenue and Profit Growth. New Entrepreneurs Accepted for Our Real Estate Investing Program

Organo Gold Healthy Coffee and Tea Products – Product Users Become Healthier, Business Builders Build Residual Income (The Product is Guaranteed not The Income)

US Turnkey Homes – Buyer’s Money Earn Up To 20% Annually With Their Money Secured

Nothing Happens Until You Move!

For Coaching See My Front Page at

For Organo Gold and Turnkey Homes visit the links above

Questions ? – Be sure to visit the links first –Then you are welcome to

Email me 
Call Me 727-587-7871

Thank you,
Steve Pohlit, Managing Partner
Steve Pohlit International LLC

Steve Pohlit, International Business  Turnaround and Real Estate Investment Coach

Steve Pohlit, International Business
Turnaround and Real Estate Investment Coach

Build Your Business With This Fun Resource – Plus A Bonus

Yesterday I watched an excellent video that reminded me of the principles of authentic relationships.  The most important principle is thanking and acknowledging people with no expectation for return.

The video says it better than I ever could so I am sharing it with you. But I am doing more than that. I am demonstrating a video sharing service I have been experimenting with for a couple of weeks. It is called Viewtrakr.  There are many benefits to Viewtrakr for now just check these out.

This is the link of the main video I really hope you watch. I have added some additional links to show you some of the other video sharing pages I created. I am just getting started so I know many of you will be able to do some really creative pages with this inexpensive tech.

Watch This Now

Build Relationships Click Here Now

Possibly The Most Favorite Clydesdale Commercial Ever

Several Favorite Superbowl Halftime Shows

My Favorite Coffee

One About Building Business Profits

Now it is your time to take action to build your business

Guaranteed Results Building Business Profits Fast

If you are in business I will coach you on growing that business to achieve mutually agreed upon targets within agreed upon time frames. Doubling sales and more than doubling profits in six months or less are common targets. If I accept you as a client, I guarantee the results. Of course you need to do the work.

Guaranteed Profitable Business Results New Business .
Start your own real estate investment firm and be in a profitable deal in 90 days or less. Then flip that deal and be in profit in 90 days or less after that. I will coach you and guarantee you will be in a profitable deal that will more than pay for your coaching program. You do not need the money to buy the real estate. You do not need good credit. You may have even filed for bankruptcy. I don’t care. What I do care about is you being willing to work, follow instructions and you are ethical. Click Here for the detailed article I wrote about this incredible opportunity. There are many people out there holding seminars, selling courses and coaching on how to make money in real estate. I know of only one other firm who is offering a coaching program and guaranteeing you will be in a profitable deal.

Recommended Businesses Especially For Those Very Inexperienced in Business and Marketing

Building Business Profits FastIn my book Building Business Profits Fast I talk about the valuable lessons I have learned from companies in the Network Marketing Industry. The one rule I have now is promote those companies marketing products that a lot of people are already using and using a lot of those products. This is why I continue to recommend the healthy coffee and tea product line of Organo Gold and the greeting card business of Send Out Cards. What I really like about both these companies that even if you decide not be an active business builder you will love using the products personally.

The Time To Get Started Is Now

Contact Me If You Have Questions or If I Can Help You In Any Way

Phone 727-587-7871

Your Gift : A Complementary Coaching Session Click Here

May your success exceed all your dreams and desires

Steve Pohlit, Business Coach and Consultant Steve Pohlit, Business Coach and Consultant

Steve Pohlit

Relationship Capital and Leverage

Relationship Capital

The value of the relationships you have and are developing is relationship capital.  This is the single biggest reason for my career moving forward again in 2009 after being stalled for a number of years. It was late summer 2009 and I had successfully launched an on line membership site using social media marketing. However, financial prosperity was not developing as I preferred. I reflected on my situation at that point in comparison to those periods in my career when I was “on my game” and doing very well financially. I identified personal contact with highly successful people as being the difference. In 2009 I was connected with a large group of people online. However, my personal connections were largely dormant. I made a commitment to  reestablish a vibrant network with successful people….I visualized that already being in place. Several weeks later, I received a phone call from a person I didn’t know. However, I spent time with him and that one call led to an acceleration of my business and real estate coaching career. Most importantly, it led to a rapid acceleration of my network with successful people.

The door was opened and I worked it very hard and still do today. The relationship capital continues to get stronger because I focus on bringing as much or more value to the relationship as I gain from it. In the Universe it is called the Law of Reciprocity.  You may be familiar with “what goes around, comes around” or what you send out comes back to you. Personally adding value to another is my greatest reward. Just yesterday I received an email thanking me for the work we did in 2011. The person said he would have most likely lost his business had it not been for our relationship and our coaching.

This is so important I am modifying one of the chapters in The Book on Business Profits which is in development. In this message I will share with you several key steps you can take to build your relationship capital in a major way even if you are in a situation with very limited financial resources.  Relationship capital extends to our personal lives as well and that is a subset for a future article.


Leverage is a term that is not well understood in the business sense. I summary, leverage is where you focus on where your talents are best used and work with others who have complementary skills for work that is  needed in your business. For example, in the  real estate investment business there are just several key categories of activity including: finding the deals, renovating the properties and sourcing the funding. Some people are very skilled with building and repairing.  I can assure you I am not one of those people so I find those with that skill set.  One important point if you are responsible for your business…you cannot leverage the responsibility for being the leader. If you don’t want to be a leader then you probably are best served working on someone else’s team or for a company. There is nothing wrong with being a team member or working for a company. I held a number of those positions and those experiences contributed to my growth and development.

Five Steps To Developing Relationship Capital Right Now Even If You Are Not Connected With Anyone Successful and Have Very Limited Financial Resources

1. Network Marketing or MLM – I am a major advocate of quality companies in this industry because of the network you can build and the training you will receive for very little money. The one principle that took me many years to learn was to market those products that many people are already buying and using. With that criteria in mind there are primarily two businesses I suggest everyone take a close look at because you will benefit greatly from using the products and they are easy to suggest to others.  Both of these businesses have greatly enhanced the incentives to getting started right now.  They are:

a. Send Out Cards – I love this as I can send cards more economically sitting in front of my computer than I can going to the store, picking out a card, writing a note, addressing it and mailing it.  You can get started in this business as a business owner for about $300. Imagine that for $300 you can be in business and if you don’t want to be in that business, people will love getting cards from you. Sending cards is the number one tool in my view for building relationship capital following a personal meeting. Click Here Now for More Information

b. Organo Gold – Amazing health benefits just by drinking what most people are already drinking…coffee , tea, hot chocolate. This article will be on line for a long time. Right now and for the next 60 days I know you can join this business by acquiring a special gold pak for $500. That is how I joined the company nearly a year ago. Gold members are positioned for maximum compensation. Normally a gold pak is about $1,200 which is still a deal but $500 is better. Click Here For More Information

c. Coaching – joining a coaching program is much more than having an expert help you. The right coach will help you build relationship capital. You will be hiring an expert which takes funds. Personally I have my next level of coaching expertise identified and will hire that person as soon as possible.

d. Leverage your time and skills with people who have funds to put to work. For example I would love an energetic person to introduce Organo Gold to every independent coffee shop in my market and help charitable organizations understand how this product line can help them raise sizable funds. I am prepared to sponsor them, and help them with some expenses like the cost of samples and gas for their car.  In the real estate business, we are always looking for people who want to learn real estate investing and want to become an apprentice with us.  They need to be able to fund their personal  expenses for 4-6 months.  There are other ways to leverage once you start thinking in terms of what you can bring to the table in terms of time and skills and combine that with a deal partner interested in putting their money to work. Note if you are in the situation of limited funding it will require  alot of work to find a person who will work with you and support your plan.

e. Network business events, training events, charitable events, political fund raisers, social events and more.

Summary – Relationship Capital is key to your success, Leverage is key to you optimizing productivity and performance.

Contact me now.

Steve Pohlit

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Connect With Steve On:



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Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Today Steve is an expert business consultant focused on helping companies improve their business performance including growing profits, revenues and customers. For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue and profits by at least 30% in the next 90 days, please  All articles published by Steve unless specifically restricted may be freely published with this resource information.


Build Facebook Likes and Your Email Lists With Lead Capture Toolkit

Jason Doucette Launches Lead Capture Toolkit

I have been coaching Jason Doucette on building business profits using his technical programming skills.  Lead Capture Toolkit was an idea that emerged and Jason has now launched this program.   Essentially it is an application that  helps you build your Facebook Likes by offering an incentive that people receive when they register their name and email address.  This registration information is integrated with popular autoresponder systems. I have set on up on my Facebook Page and I use the autoresponder  service by Aweber

The Primary Advantages of Lead Capture Toolkit

Most everyone appreciates the value of building your list.  Most marketers have autoresponder accounts and build relationships using email marketing communications as a primary tool.  Facebook is one social media site that has become hugely popular with companies and entrepreneurs since restructuring their Page feature.  You probably have seen requests to Like My Page.

Lead Capture Toolkit adds  to your Facebook page the option to offer an incentive for a Facebook Fan to join your email list. Once set up, (the set up is very straight forward)  the process is very smooth for a subscriber. Subscribers receive the opt-in confirmation in their email which in compliance with no spam practices. Once confirmed they receive the incentive you offer which is a well known and proven to work technique for building your list.

The benefit for you in using Lead Capture Toolkit is you are building your list as you build your Facebook fans.

I have been testing the functionality of Lead Capture Toolkit for about a month. It is easy to set up and integrates very easily with Facebook.  Part of the coaching has been to enhance the training through videos and text on the steps to install this valuable application. Click Here and Check It Out. You are welcome to leave your questions and comments here or connect with Jason.

Action Steps

Click Here Now for Lead Capture Toolkit. Jason did not follow my advice on pricing.  It is very low.  Get it now before he changes his mind and raises the price.  Yours can be free by simply becoming and affiliate and having just two people buy it from your link.  It has been approved by Click Bank and is now listed there.

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is  able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

Business Development Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:



Linked in



About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his  build business profits expertise to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.  Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.



Social Media Synchronicity or A Blueprint For Building Profits With Social Media and Internet Marketing

There are many moving parts in the social media world and they are expanding exponentially as entrepreneurs and business giants develop tools capitalizing on the rapidly increasing numbers of people using social media resources to communicate and promote.

In 2009 I launched my first successful venture built entirely using social media resources. This means that I developed connections on key sites including Facebook, YouTube and Twitter. I built awareness of my business by delivering valuable free content with the promise of more in-depth information for those who joined my membership site. If you want to see how that works, register for my free course at Manifest Mastermind.

I did almost all the social media building myself with the help of some automated tools for growing Twitter followers. In doing that I realized how much work was involved in building a social media network the right way and concluded most people would not do it. I began and still advise business owners and managers to outsource this work as a lot of it was actually rather tedious. I realized the business opportunity and established the company New Digitial Media, Inc. The sole purpose is to develop a social media and internet marketing development funnel for you.

I now have nearly three years experience using social media sites and tools for the purpose of building an marketing funnel that results in attracting targeted clients and customers. This article presents the foundation tools I started using in 2008 which are as relevant today as ever. This article also contains my latest thinking on the tools that everyone should consider for a well founded on line marketing funnel using social media and internet marketing tools.


I chose that word because I learned from Robert Ringer that optimal success long term occurs most frequently when all components are working well together. I have included Internet Marketing in the title and reference it here because at the core of Internet Marketing are websites and email autoresponders. These continue to be integral components to the on line marketing silo of a larger building profits program.  I teach the building profits foundation course to audiences across North America and use  the in-depth modules with my consulting and coaching clients.

The Blueprint

This is a brief  outline of The Online Marketing Blueprint. To include explanations at this point would result in a book. In fact I am writing The Book On Business Profits which will include details of the components of this Blueprint and a lot more. Register now at the quickly created by me without any graphics web page and you will receive bonus announcements plus text and audio samples of the book when it is released by the end of January.

The Blueprint Outline (non – diagram format):

Foundation Tools

Domain name that matches your business name (or at least close) Dot Com only
Website for branding
Wordpress based blog (not on for building credibility and your list
Autoresponder Account

Foundation Social Media Tools

Facebook personal profile
Facebook business fan page (flow your articles and other relevant updates here)
Facebook group (only if you plan on being an active group leader)
Two Twitter accounts…one personal and one business. Use both for business
A LinkedIn account with a personal profile emphasizing your business
A YouTube account

The newest brand building tool you will soon here a lot more about is optional of course however, you should get started now with this. With this tool you can send branded email video messages, have branded webinars and on line meetings, your own branded TV site that can be pay per view if you want.  I am really excited about this and I am working on my branded email backgrounds and branded page for my videos now.  In the meantime Click Here to visit the site and check:  out the features and benefits.  One major benefit is that with your branded site and videos there is no advertisement or competitor diversions like we have with YouTube.   See my first example of a private label site. Note you will be able to tell I have not used a professional designer. This is my first presentation of a branded video website. It took be a several hours of playing around to get this done on top of the time for the video. What is really cool is that this will all continue to get better.  Click Here to check it out.

Note: Use Video TV Talk continue to use YouTube more about that in future articles and videos.

Local Search and Marketing

For most people, thinking in national or global terms for on line marketing is common. Local marketing seems to be confusing for many but it there are really few differences.  All the foundation tools and accounts are valuable for most local businesses.  The issue seems to be one of understanding. Local business owners often do not have the time to stay current with marketing opportunities and if they do then they do not have the time.

There is a huge opportunity for people to help local business with marketing. The problem with that is there are very few people who really understand market in relation to the number of businesses that need the help. So you have people promoting products and services to business owners who are not skilled and experienced.

I am beginning to recruit people who want to work with me and where I will show them the step by step process of how to introduce business profits building marketing to businesses and then coordinate the implementation with my company’s staff at New Digital Media, Inc. If you have an interest my contact information is below.

Return on Investment (ROI)

I only offer clients what they need to get started and make incremental profit.  Companies need to see an ROI before being asked to invest larger amounts.  With any business, including locally owned and operated businesses, a domain name and at least a basic website with contact information is essential. That way they can register as a company and come up on local search with engines like Google.  Once that is in place then I want to address ways to build traffic to the site, build a list and build business.

Call To Action

All companies want their on line visitors to do just one of the following:

Physical visit if the business is retail or retail services

Buy on line if the company has an ecommerce business


Subscribe to the list

Social media marketing, internet marketing must lead to a call to action.  Now call me or email me and let’s discuss how we can work together.  All contact information follows.

Thank you,

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.



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About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.